In Kyero's news yesterday it was revealed that the one millionth property landmark had been passed, a great accomplishment to the all those who have made Kyero the leading Spanish property portal for the foreign market. I thought it would be good to look back at some of the history of Kyero from when it started back in 2003.
Kyero.com originally began after its owner's frustration at the difficulty in finding property in Spain for their friends. An opportunity and a need was quickly recognised and a four-month marketing trial was initiated on a very tight budget. With internet use already on the rise, the marketing trial evolved into Kyero.com.
The first recorded property appeared on the 3rd of October 2003 and soon after the first enquiry was made on the 7th October 2003. By November that year, there were over 1000 properties and soon Kyero began to grow exponentially with more than 20,000 properties by May 2004, with more than 50,000 active properties just one year later. Today, Kyero regularly displays more than 100,000 properties from more than 1,500 estate agents throughout Spain.
Kyero has evolved not only in the quantity of its content but also in the quality of its delivery. At the forefront of many technological advances, Kyero is now written purely in Ruby on Rails, one of the most modern programming languages. It is backed up by a fully redundant cluster of high performance servers and is visited by millions of Spanish property hunters every year. Many agents load their properties automatically via an xml feed every day, and the Kyero xml template is considered standard by many other sites and portals throughout Spain. While through user testing and monitoring, Kyero has evolved it's design constantly to meet the demands of it's ever increasing user base, to ensure incredibly effective navigation and ease of use.
When the property market was at its peak around 2007, Kyero won acclaim as Best International Property Portal, beating off competition from the high profile and publicly funded companies such as Rightmove, while winning best Spanish portal two years running at the CNBC property awards.
Originally an English language site, Kyero now supports 9 languages and caters for visitors from all corners of the world. As well as the more common European languages, Kyero was one the first sites to translate entirely to Russian and offer its agents the opportunity to reach an ever increasing global marketplace. By focusing on providing accurate statistical analysis of the property market in Spain, the Kyero.com house price index has become a respected and reliable source of independent data. And with its latest venture, the Kyero technology and functionality is planned to be released in more than 50 other countries around the world to serve the foreign buyer wherever they may choose.
It has been an exciting few years and a very successful journey. The landscape of the internet has changed immeasurably in that time and Kyero has proven itself more than capable of keeping up with the demands of today's modern lifestyle. One million is a magic number and a great tribute to those involved, the owners, the staff, the estate agents and of course the visitors themselves.
One of Kyero's original tag lines is one that fits well today ... "Kyero - Spanish property you'll love!"
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